#effyourbeautystandards – The Goddess who started it all!
Tess Holiday is a goddess, let’s face it. This badass bitch is spreading the kind of message that we can get down with (fangirling so hard). Her #effyourbeautystandards hashtag is one that we happily use as it stands strong against a main stream culture that all too often misrepresents the individuality and diversity of all women (and men!).
Inclusivity is Popular
Recently we posted a photo on our Instagram account (below) that got over 1000 likes (first time ever!). Our everyday insta post gets anywhere from 100-300 likes on the regular with the exceptional 500-600 likes on special photos, but never 1000+ likes before. This was rare to say the least!
Embracing Body Positivity
As a brand we try to put forth a body positive message, highlight our size inclusivity in our marketing, and offer different skin tone lining colors. I think this insta post struct a chord with the audience that appreciates us for these reasons. This posts had the simple title of, “All breasts are beautiful and deserve the love and support of a good bra! Drawing by @helliebeanz“. (Now, while we think all women deserve the love and support of a good bra, we don’t think all women need to wear a bra, or our bras. We definitely stand in the bra optional category – more on this topic here.)
A Brands Responsibility…
We believe at a core human level that it is important for women to feel beautiful and appreciate their bodies (we’re even having a party on Thursday just for this reason!); AND as a brand we feel it is our responsibility to encourage self-love by showing diversity in our advertising. Far too many brands present unrealistic beauty standards in their advertising which can have a very strong and negative impact on women and their body-image.
While there is definitely room for us to grow and market with even more diversity in ethnicity, sexual or gender identification, physical ability, and size, we do think that having a mission to be inclusive at the core of our brand is crucial especially for a company specializing in customization. Wether we are telling women that all breast shapes, skin colors, sizes, etc, etc. are beautiful or leaving our models bodies un-photoshopped, we are sending a message that celebrates and embraces the individuality of our customers and of women everywhere.
Now, for the real purpose of this post, we challenge other brands to follow suit. Are you with us?