Blog

Producing our Kickstarter Video


The day of shooting our Kickstarter video was very long and challenging but incredibly exciting. We set up in front of a white backdrop, equipped with chalk boards, chalk markers, and our script. We were able to get through the entire script in about 9 hours, which felt like it flew by as we were […]

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Kickstarting the Kickstarter


We’re finally putting together our Kickstarter video which will officially launch on Monday the 27th! So we at Impish Lee have to wear many hats, as we build our brand, but I never really thought that film making would be one of them. After deciding to help fund our web launch with crowdfunding, we landed […]

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Crowdfunding Platforms


If you’ve read our post Starting Small, we discuss our experience launching a business while remaining focused on stretching what limited funds we have. Because of this, we have decided to do a crowdfunding campaign to raise some additional funds as well as utilize the experience to gain a bit of exposure and test our […]

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Starting Small by Bootstrapping


As a bootstrapped start-up, we are quite familiar with the idea of a “lean business”– you’re looking at it! While it might have made our experience a bit slow out of the gate, we wouldn’t change it for the world. Starting slow and small, helped us navigate through the complexities of this industry, while avoiding […]

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Creating the technology


RAWR. One of the most important aspects of our future customization website, is the ease and ability for the shopper to design her garment. The technology behind creating this fluid user experience called a ‘customizer’, has already come a long way, as more brands are seeking the ability to offer a mass customization platform. However, […]

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Working the wholesale side


    After completing three orders with retail giant Urban Outfitters, we’re now looking back to extract all of the information acquired and put it to good use. The process was enveloping, as we narrowed through all of the distribution requirements, completed the construction of each piece, and took to shipping the purchase orders out. […]

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Motivation


I’ve got to say, running a business is indeed tough. So how do we at Impish Lee handle that? We decide to start another business on top of it! We’re young and foolish enough to have the energy to do it, and if there’s any time to plunge into the unknown, it must be now… […]

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Solving the Problem with the Apparel Industry


Noelle here! Sending a few words out into cyberspace… Over the past few weeks, Kali and I have spent most of our time in an ensuing and enveloping brain storm. We have identified a problem in the world of fashion; a problem that can be categorized in a few areas. One, revolves around individuality, or […]

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