#effyourbeautystandards #allbreastsarebeautiful Impish Lee and @helliebeanz

How we say #effyourbeautystandards

#effyourbeautystandards – The Goddess who started it all! Tess Holiday is a goddess, let’s face it. This badass bitch is spreading the kind of message that we can get down with (fangirling so hard). Her #effyourbeautystandards hashtag is one that we happily use as it stands strong against a main stream culture that all too often misrepresents […]

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Owning Social Media – Our 7 Best Instagram Practices

Little by little we are learning the best way to present our brand to the world, and Instagram is definitely helping us do so. However, it took some time to really own our Instagram feed and learn the best ways to use the platform. Here are our 7 best Instagram practices: Best Instagram Practices Having […]

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Custom Bras – Design Your Own – Sizes 28A-44J

Ladies, we can all relate to the feeling of frustrated bra shopping endeavors becoming the norm. Let your bits slip into something comfortable, something with your own aesthetic, made just for you in New York. The Need for Custom Bras Since launching, we’ve been proud to offer a range that exceeds most other intimate apparel brands […]

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In-Person Bra Fittings and Design Session

Hello Long Island ladies. We are now offering in-person bra fittings and assisted design sessions! Thinking Local We have been thinking about reaching out to our local community lately, as we are eager to build our business here in Sea Cliff, in Nassau County, and across Long Island. Our local community is very important to us. […]

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Proof of the wholesale markdown nightmare…

The story of how our lovingly handmade goods became marked down to mere pennies! A week ago our Instagram account (@impishlee) was tagged in an image. This image showed a turquoise lace, highwaisted panty we had made for Urban Outfitters a few years back. It was like seeing an old friend and reminded us of how […]

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